Founded in 1999, INDUSTRY ART is an independent artist management and full-service production agency representing photographers, directors, movement directors and casting directors whose practices extend beyond commercial commissions. INDUSTRY ART is committed to artists with distinctive creative voices. We believe that the most enduring commercial work is rooted in genuine artistic enquiry, and we are dedicated to nurturing careers that thrive across both commercial and independent contexts. Defined by integrity, collaboration and a deep respect for the creative process, INDUSTRY ART continues to champion artists whose work shapes contemporary visual culture.
Allyssa Heuzé — Oï | Industry Art
In OÏ, we see the vision of a young, female photographer thinking about another way of approaching sex by trying to completely strip it of everything pornographic and carnal, and rendering it playful, sometimes amusing. This work calls on expressions, metaphors, and images made in different photographic styles, from still lifes to figures, in between a documentary and staged aesthetic. Its primary intention is to open up a dialogue with the viewers, inviting them to question their own view of the act of mating; this awakens their views and makes them question their own way of approaching sex. By desacralizing the subject, the goal is to render it understandable and approachable, trying to create an ensemble of images that reference and suggest coitus without ever directly mentioning it. This is all thanks to an association of the daily objects while trying to have a deceptively naive or carefree view.
Oï
In OÏ, we see the vision of a young, female photographer thinking about another way of approaching sex by trying to completely strip it of everything pornographic and carnal, and rendering it playful, sometimes amusing. This work calls on expressions, metaphors, and images made in different photographic styles, from still lifes to figures, in between a documentary and staged aesthetic. Its primary intention is to open up a dialogue with the viewers, inviting them to question their own view of the act of mating; this awakens their views and makes them question their own way of approaching sex. By desacralizing the subject, the goal is to render it understandable and approachable, trying to create an ensemble of images that reference and suggest coitus without ever directly mentioning it. This is all thanks to an association of the daily objects while trying to have a deceptively naive or carefree view.
