Founded in 1999, INDUSTRY ART is an independent artist management and full-service production agency representing photographers, directors, movement directors and casting directors whose practices extend beyond commercial commissions. INDUSTRY ART is committed to artists with distinctive creative voices. We believe that the most enduring commercial work is rooted in genuine artistic enquiry, and we are dedicated to nurturing careers that thrive across both commercial and independent contexts. Defined by integrity, collaboration and a deep respect for the creative process, INDUSTRY ART continues to champion artists whose work shapes contemporary visual culture.
Bharat Sikka — Elephant in the Room | Industry Art
‘Elephant in the Room’ presents a world suspended between two realities. Bharat Sikka engages in a critical and experimental dialogue with AI, situating his photographic practice within the evolving terrain of machine perception and interpretation. Rooted in the complexity of today’s India, the project draws from a personal archive spanning over three decades of engagement with its layered identities, contradictions, and transformations. AI becomes both mirror and mediator, an external consciousness that intelligently reflects and uncannily distorts Sikka’s world – a fragmented yet immersive portrait of India, where technology absorbs, misreads, and reconstitutes cultural memory.
Elephant in the Room
‘Elephant in the Room’ presents a world suspended between two realities. Bharat Sikka engages in a critical and experimental dialogue with AI, situating his photographic practice within the evolving terrain of machine perception and interpretation. Rooted in the complexity of today’s India, the project draws from a personal archive spanning over three decades of engagement with its layered identities, contradictions, and transformations. AI becomes both mirror and mediator, an external consciousness that intelligently reflects and uncannily distorts Sikka’s world – a fragmented yet immersive portrait of India, where technology absorbs, misreads, and reconstitutes cultural memory.
